EMPOWERING FITNESS, HONORING SERVICE. 

"E Pluribus Unum," Latin for "Out of Many, One," echoes throughout American history, imprinted on dollar bills, etched into the heart of our nation's capital, and symbolizing the essence of our armed forces.  When troops don the nation's cloth, differences in identity—whether in sexual orientation, race, or political affiliation—fade away, uniting for a shared mission: to serve our nation. 

Our founder, actor and fitness enthusiast Wilmer Valderrama, has a unique perspective based on his nearly 20-year commitment to the U.S. Military and the USO. Meeting with U.S. troops and veterans across the globe ignited Wilmer's profound admiration for our armed forces, inspiring the birth of the E.P.U. brand.  

E.P.U. identifies crucial veteran impact projects then mobilizes resources to offer vital assistance. Our first initiative partners us with the Compton VFW Post 5394 in Southern California to spearhead the renovation and restoration of their historic building. How can you make a difference? By picking up an E.P.U. Training Tee... A BDU Sweatshirt... or anything else that catches your eye!  We've dedicated a portion of all online E.P.U. sales from May 1, 2024 through April 30, 2025 to support the USO.